Unit Outlines

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College of Business and Economics

• BMA101
• BMA151 Principles of Marketing
• BMA202 Business Strategy
• BMA251
• BMA262 Consumer Behaviour
• BMA314 Organisational Change and Development
• BMA328 Leadership in Organisations
• BMA329 Retail Marketing
• BMA331 Marketing Research
• BMA341 Employment Relations
• BMA343 Digital and Social Media Marketing
• BMA351 Marketing Management
• BMA357 Freelancing and Small Business