Unit Outline

Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.

Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.

The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Discuss the theories and concepts underpinning retailing and sales activities.
2.	Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
3.	Communicate retail and sales concepts to diverse audiences.

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Online Quiz	Week 3	20 %	LO1
Assessment Task 2:	Presentation	Week 7	40 %	LO1, LO2, LO3
Assessment Task 3:	Report	Week 13	40 %	LO2, LO3

Assessment details

Assessment Task 1: Online Quiz

Task Description:

Starting from Week 3, students will complete an online multiple-choice quiz. The quiz aims to test student’s knowledge and understanding of the theory and concepts covered in the previous week’s topic/s.

Task Length:

There will be ten (10) quizzes over the course of the semester from Week 3 to Week 12 (inclusive) with an allotted time of ten (10) minutes per quiz. Each quiz will contain ten (10) questions and will be worth a total of two (2) marks, making a total of 20 marks over the semester.

Due Date:

Week 3

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Interpret retail contexts by applying relevant retail marketing theories and concepts.	LO1

Assessment Task 2: Presentation

Task Description:

Produce a recorded presentation, supported by professionally designed slides, that demonstrates advanced knowledge of a selected retail topic and communicates key concepts and insights with clarity and academic rigour.

Task Length:

10 Minutes.

Due Date:

Week 7

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Critically analyse the marketing mix elements relevant to bricks‑and‑mortar retailing and their application in contemporary retail contexts.	LO1
2	Explain how the selected retailer utilises marketing mix elements within its operational and strategic activities.	LO2
3	Explain how the selected retailer uses the marketing mix to address challenges and opportunities in the retail industry.	LO2
4	Communicates retail and sales concepts clearly for a business audience.	LO3
5	Integrates appropriate academic and professional sources to support the content.	LO3

Assessment Task 3: Report

Task Description:

Students will produce a written report analysing two emerging retail trends and evaluating their potential impact on the retailer selected in the previous Assessment Task . Based on the analysis of the selected trends, students will propose two strategic recommendations outlining how the retailer could adapt elements of its marketing mix to effectively respond to these trends.

Task Length:

2,500 words.

Due Date:

Week 13

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Demonstrate knowledge of two emerging retail trends affecting the selected retail business.	LO2
2	Integrate relevant theories to recommend how the selected retailer can respond to emerging trends.	LO2
3	Recommend how the selected retailer can respond to the second emerging retail trend using marketing mix elements.	LO2
4	Communicates retail and sales concepts clearly for a business audience.	LO3

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.