Unit Outlines

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Tasmanian School of Business and Economics

• BMA101 Introduction to Management
• BMA121 Foundations of Human Resource Management
• BMA151 Principles of Marketing
• BMA202 Business Strategy
• BMA206 Management Communications
• BMA220 Human Resource Management in Action
• BMA250 Managerial Social Responsibility
• BMA258 Services Marketing
• BMA262 Consumer Behaviour
• BMA314 Organisational Change and Development
• BMA328 Leadership in Organisations
• BMA329 Retail Marketing
• BMA331 Marketing Research
• BMA341 Employment Relations
• BMA343 Digital and Social Media Marketing
• BMA351 Marketing Management
• BMA357 Freelancing and Small Business
• BMA604 Consumer Decision-Making
• BMA610 Digital and Social Media Marketing
• BMA611 Market Research and Decision-Making
• BMA613 Leading Capability Development in Organisations
• BMA614 Leadership, Process and Capability
• BMA701 Leadership and Change Management
• BMA702 Comparative Business Contexts
• BMA708 Marketing Insights into Big Data
• BMA710 Strategic Brand Marketing
• BMA725 Leadership and 'Place'
• BMA726 Contemporary Issues in Organisational Leadership
• BMA727 Data Analysis and Research Methods
• BMA728 People, Work and Wellbeing
• BMA798 Business Project
• BMA799 Strategic Management