Unit Outline
BEA203
Applied Behavioural Economics for Business and Policy
Semester 2, 2026
Swee-Hoon Chuah
Tasmanian School of Business & Economics (TSBE)
Tasmanian School of Business and Economics
CRICOS Provider Code: 00586B
Unit Coordinator
Swee-Hoon Chuah
Email: Sweehoon.Chuah@utas.edu.au
 
What is the Unit About?
Unit Description
Sustainable development constitutes the most urgent policy challenge we face today: How can we enable individuals to make choices and behave in ways that benefit both themselves and future generations? This unit equips students with the practical tools of behavioural economics to tackle this pressing issue. By integrating behavioural science with economic analysis, we can design, implement, and evaluate policies that drive sustainable decision-making. The unit has two parts: First, we explore how behavioural insights can be collected using experiments and similar methods to inform the design and testing of policy. We then apply these methods to real-world sustainability challenges through case studies.
Intended Learning Outcomes
As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.
On completion of this unit, you will be able to:
1.
Describe experimental economics and explain its role and scope in economics in general and behavioural economics in particular.
2.
Analyse and evaluate the advantages and disadvantages of the experimental method, and its appropriateness to study different economic issues.
3.
Test and evaluate behavioural economics interventions aimed at addressing industry and policy challenges.
Alterations as a result of student feedback
 
 
 
How will I be Assessed?
 
For more detailed assessment information please see MyLO.
Assessment schedule
ASSESSMENT TASK #
ASSESSMENT TASK NAME
DATE DUE
WEIGHT
LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:
Test
Refer to Assessment Description
20 %
LO1, LO2, LO3
Assessment Task 2:
Reflection
Refer to Assessment Description
30 %
LO1, LO2
Assessment Task 3:
Assignment
Refer to Assessment Description
50 %
LO1, LO2, LO3
 
Assessment details
Assessment Task 1: Test
Task Description:
Test covering all material from Weeks 1 – 7. The assessment will contain several questions. The assessment will be conducted online on MyLO. The test will be open for 24 hours.

Detailed guidelines, instructions and due date will be posted on MyLO.
Task Length:
Students have a 24 hour window in which to start the test. Students have 60 minutes (and 5 minutes grace period) to complete the test once started.
Due Date:
Refer to Assessment Description
Weight:
20 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
See MyLO for details
LO1, LO2, LO3
 
Assessment Task 2: Reflection
Task Description:
This is an individual task where you will be required to write a reflective essay based on your participation in a mock economic experiment. You will be asked to reflect on certain features of the experimental design as well as potential ethical issues.

Detailed guidelines, instructions and due date will be posted on MyLO.
Task Length:
2,000 words
Due Date:
Refer to Assessment Description
Weight:
30 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
See MyLO for details
LO1, LO2
 
 
Assessment Task 3: Assignment
Task Description:
The United Nation’s 17 Sustainable Development Goals (SDGs) address the most important economic, social, environmental and governance challenges of our time. Choose an appropriate real-world issue or problem based on one or more of these SDGs and write a research essay applying experimental economics to this issue or problem. The essay will essentially be a proposal for an original experiment addressing your chosen issue or problem.

Detailed guidelines, instructions and due date will be posted on MyLO. Time will be allocated during the workshops to discuss developing your assignment, so you will have guidance throughout.
Task Length:
2,500 words
Due Date:
Refer to Assessment Description
Weight:
50 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
See MyLO for details
LO1, LO2, LO3
 
 
 
How your final result is determined
To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.
Submission of assignments
Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.
Academic integrity
Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see
Important Guidelines & Support.
Requests for extensions
If you are unable to submit an assessment task by the due date, you should apply for an extension.
 
A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.
 
The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.
Late penalties
Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.
Review of results and appeals
You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.
 
 
 
 
Required Resources
Required reading materials
There is no one prescribed textbook for this unit. Your unit coordinator will collate readings from various sources for you. Each topic in the unit will have its own reading list which can be found on MyLO. Required articles and chapters can be downloaded electronically via the UTAS library or found on Google Scholar. The reading list for each topic will consist of essential and optional readings. At the very least, students are expected to read the essential readings (around 3-5 pieces per topic).
 
Recommended reading materials
Journals such as Journal of Economic Psychology, Journal of Economic Behavior & Organization, Experimental Economics, Journal of the Economic Science Association and Journal of Behavioral & Experimental Economics are recommended to delve further into experimental methods.
 
Other required resources