Unit Outline

To be successful in the dynamic media and communications industry, emerging practitioners need to adopt what we call an entrepreneurial mindset. This unit combines creative practice with business acumen to equip you to develop this mindset. You will develop a professional profile, , experiment with the affordances of Gen AI practise networking, and gain insights into managing a portfolio career from experts in the field. This unit prepares you to launch into a work placement with the communication skills to confidently engage with potential employers, funding bodies or collaborators.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1	Explain processes of innovation and industry disruption to changing work practices, including the use of machine learning (AI)
2	Describe knowledge and skills required by emerging practitioners in a changing environment
3	Develop a personal media profile for professional contexts
4	Generate a formal application for a professional role in an organisational context

Requisites


REQUISITE TYPE	REQUISITES
Pre-requisite	50 credit points of media and communication units

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Professional Media Profile	See the MyLO site for the due date	30 %	LO3
Assessment Task 2:	Long form journalism piece	See the MyLO site for the due date	30 %	LO1, LO2
Assessment Task 3:	Job Application using AI, with critical reflection	See the MyLO site for the due date	40 %	LO1, LO4

Assessment details

Assessment Task 1: Professional Media Profile

Task Description:

Create a work portfolio including an online resume in the form of either a personal website or LinkedIn profile.

Task Length:

1500 equivalent

Due Date:

See the MyLO site for the due date

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Create a work portfolio including a digital profile	LO3
2	Write an online resume	LO3
3	Present a profile online	LO3

Assessment Task 2: Long form journalism piece

Task Description:

Interview a media professional about their career for a feature article or podcast. Attach a transcript of your interview with your journalism piece.

Task Length:

Feature 1000 words, transcript 500 words (1500 words)

Due Date:

See the MyLO site for the due date

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Interview a media professional	LO2
2	Write and present a story based on the interview for a public audience	LO1
3	Create a transcript of the interview	LO2
4	Attribute quotes to an interviewee	LO2

Assessment Task 3: Job Application using AI, with critical reflection

Task Description:

Find an advertised position that you aspire to in the media and communications industry. Respond to the job advertisement with a cover letter, online resume, and links to your professional profile and work portfolio. Generate the basis of your application using AI. Write a short reflection on how you applied your unique creativity to modify and personalise the AI product.

Task Length:

1200 equivalent for application, 300-word reflection

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Select a role to match your strengths and abilities	LO4
2	Write an application letter for an advertised role	LO4
3	Use AI in constructing a job application	LO4
4	Reflect on use of AI in writing a job application	LO1

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Academic progress review

The results for this unit may be included in a review of your academic progress. For information about progress reviews and what they mean for all students, see Academic Progress Review in the Student Portal.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.