Unit Outline
HEJ225
Multiplatform Content Creation
Semester 1, 2025
Alana Mann
School of Creative Arts and Media
College of Arts, Law and Education
CRICOS Provider Code: 00586B

Unit Coordinator
Alana Mann
Email: alana.mann@utas.edu.au
What is the Unit About?
Unit Description
 

Media and communications technologies provide us with the tools to engage audiences with immersive experiences that encourage participation and exploration. In this unit, you will experiment with platform integration, and expand your understanding of digital cultures to transmedia tools such as Augmented Reality (AR), Virtual Reality (VR) and Alternate Reality Games (ARGs). As part of a team you will create a multiplatform media project that provides opportunities for users to interact, consider the ethical challenges of user-generated content, and experiment with machine learning (GenAI) in content creation.
Intended Learning Outcomes
As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.
On completion of this unit, you will be able to:
1
Identify principles of transmedia storytelling in content creation
2
Apply affordances of machine learning (AI) and immersive technologies in transmedia storytelling
3
Generate novel media concepts that integrate interactive multiplatform elements
4
Produce an original media product in a collaborative context
Requisites
REQUISITE TYPE
REQUISITES
Pre-requisite
25 credit points in 100 level media and communication units
Alterations as a result of student feedback
 
 
 

Teaching arrangements
ATTENDANCE MODE
TEACHING TYPE
LEARNING ACTIVITY
CONTACT HOURS
FREQUENCY
On Campus
Lecture (Online)
30 minutes online lecture and 30 minutes activity
1
Weekly
Tutorial
Two hour tutorial
2
Weekly
Attendance / engagement expectations
If your unit is offered On campus, it is expected that you will attend all on-campus and onsite learning activities. This is to support your own learning and the development of a learning community within the unit. If you are unable to attend regularly, please discuss the situation with your course coordinator and/or our UConnect support team.

If your unit is offered Online or includes online activities, it is expected you will engage in all those activities as indicated in the Unit Outline or MyLO, including any self-directed learning.

If you miss a learning activity for a legitimate reason (e.g., illness, carer responsibilities) teaching staff will attempt to provide alternative activities (e.g., make up readings) where it is possible.
 
 
 
 

How will I be Assessed?
 
For more detailed assessment information please see MyLO.
Assessment schedule
ASSESSMENT TASK #
ASSESSMENT TASK NAME
DATE DUE
WEIGHT
LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:
Reflective Journal
See the MyLO site for the due date
20 %
LO1, LO2
Assessment Task 2:
Multiplatform Media project proposal and commentary
See the MyLO site for the due date
30 %
LO1, LO2, LO3
Assessment Task 3:
Team-based Multiplatform Media Project
See the MyLO site for the due date
50 %
LO4
 
Assessment details
Assessment Task 1: Reflective Journal
Task Description:
Document the creative processes you engage in throughout this unit in a reflective journal. Describe your own user experiences with participatory cultures through engagement with a fan fiction community, online gaming, or other interactive media activity. In your reflection consider the ethical issues you encounter, including privacy, copyright and intellectual property (IP), and data security, and identify any safeguards such as community guidelines. As you undertake AT 2 and 3 share your insights into decision-making, challenges faced, and lessons learned during the content creation process.
Task Length:
150 words each week, weeks 3 – 13 (1500 words)
Due Date:
See the MyLO site for the due date
Weight:
20 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Describe your practice to iterate your creative approaches over time
LO2
2
Reflect on your personal experience as a user in a participatory culture
LO2
3
Use concepts introduced in the course to discuss ethical issues encountered in interactive media activity
LO1
 
Assessment Task 2: Multiplatform Media project proposal and commentary
Task Description:
Part A. Develop a proposal for a transmedia project that tells a story or presents an issue across multiple platforms and provides opportunities for audience participation using machine learning (AI). Use AI to generate an outline of your proposal which should include the content, target audience, and objectives of your project, describe intended platforms (e.g., blog, podcast, social media), and a preliminary content calendar.
Part B. Write a commentary on the advantages and shortcomings of using AI to generate the basis of your proposal. How does your creative contribution make it distinctive?
Task Length:
1500-word proposal with 500-word reflection
Due Date:
See the MyLO site for the due date
Weight:
30 %
 
 

CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Outline a transmedia project that tells a story or presents an issue across multiple platforms
LO3
2
Select and describe platforms for delivery of content for your project
LO3
3
Write a narrative that will travel across selected platforms
LO2
4
Reflect on practice in using AI to generate a creative project
LO1
 
Assessment Task 3: Team-based Multiplatform Media Project
Task Description:
Work in a team to create a collaborative multiplatform media project based on one proposal submitted by group members in AT2.
Task Length:
Multiplatform project combining variety of media (2500 words equivalent)
Due Date:
See the MyLO site for the due date
Weight:
50 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Decide roles and responsibilities in a project team
LO4
2
Create a concept for a multiplatform media project
LO4
3
Integrate multiple forms of media in a project
LO4
4
Present a team-based multimedia project
LO4
 
 
 

How your final result is determined
To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.
Academic progress review
The results for this unit may be included in a review of your academic progress. For information about progress reviews and what they mean for all students, see Academic Progress Review in the Student Portal.
Submission of assignments
Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.
Academic integrity
Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see
Important Guidelines & Support.
Requests for extensions
If you are unable to submit an assessment task by the due date, you should apply for an extension.
 
A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.
 
The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.
Late penalties
Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.
 

Review of results and appeals
You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.