Unit Outline

Emerging media professionals must have the skills to communicate through a range of media channels, including audio and video production for a variety of platforms. This unit introduces you to the audio and video production skills you need to go from concept to content creation.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1	Apply key media production and storytelling concepts and methods to the practices of content creation
2	Demonstrate coherent and in-depth knowledge of key media and communication concepts, approaches and methods.
3	Communicate effectively and ethically across a variety of media platforms
4	Collaborate with other media creators to produce content.

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Acknowledgement of Country: Short film presentation	Week 6	20 %	LO2, LO3, LO4
Assessment Task 2:	Project plan and workflow	Week 8	30 %	LO1
Assessment Task 3:	Media Project & Reflexive Essay	Week 13	50 %	LO1, LO2, LO3

Assessment details

Assessment Task 1: Acknowledgement of Country: Short film presentation

Task Description:

For this task, you will design, film and edit a 90 second Acknowledgement, Statement or Welcome to Country film with narration. The film will tell a story about the indigenous history of a Tasmanian place, and links to your own connection to that place.

Task Length:

1-minute video and 2–5-minute informal discussion

Due Date:

Week 6

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Learn ‘on the job’ to produce screen content	LO2, LO4
2	Communicate effectively and ethically using screen technologies	LO2, LO3
3	Find learning opportunities by drawing on feedback from others in the informal discussion	LO2, LO4
4	Manage production, data storage and punctual presentation	LO2, LO4

Assessment Task 2: Project plan and workflow

Task Description:

The project plan is designed to help you work towards your final project.
The Project Plan includes an academic essay, a schedule and a pitch letter.

Task Length:

2,000-word plan plus workflow

Due Date:

Week 8

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Describe the challenges of screen production within the context of changing industries and technologies	LO1
2	Create learning goals	LO1
3	Explain feasibility of project with available resources and within required timeframe	LO1
4	Critically reflect on project design and feasibility	LO1

Assessment Task 3: Media Project & Reflexive Essay

Task Description:

Media project
Your major media project can be one of the following:
• A short fiction (narrative) or non-fiction (documentary) film (MP4)
• A podcast (MP3 only)

This will be accompanied by a reflexive essay.

Task Length:

1500-word equivalent media project (based on industry standard of 180 words per minute: see detailed explanation in Assessment Resources) and 1000-word reflexive essay

Due Date:

Week 13

Weight:

50 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Create a media project (with technical support, industry mentorship, and academic supervision)	LO2
2	Apply knowledge of key concepts relating to production of media content to your practice	LO2
3	Tell a well-structured and engaging story using media technologies	LO1, LO2, LO3
4	Engage reflexively with learning processes	LO1
5	Conduct scholarly research	LO1
6	Express yourself in writing using APA referencing style	LO1

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Academic progress review

The results for this unit may be included in a review of your academic progress. For information about progress reviews and what they mean for all students, see Academic Progress Review in the Student Portal.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.