Unit Outline

It is vital for emerging media practitioners to understand the complex ways that contemporary industries operate on local, regional, national and global scales, and how these industries intersect with audiences, cultures and communities. With a focus on ethical issues including equity, access and sustainability, you will visit local media organisations and have the opportunity to meet with media experts and industry leaders. This unit will encourage you to understand your own positionality as you start to work in – and create – your own media landscapes.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1	Describe media networks and structures in local, national, and international contexts
2	Examine how local media industries engage with audiences, cultures, and communities
3	Discuss the social and environmental impacts of contemporary media practices
4	Express your views on a contemporary issue facing a specific media industry

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Fieldtrip Journal	See the MyLO site for the due date	30 %	LO1, LO2, LO3
Assessment Task 2:	Presentation	See the MyLO site for the due date	30 %	LO3, LO4
Assessment Task 3:	Report on sustainability practices of a media organisation	See the MyLO site for the due date	40 %	LO1, LO3, LO4

Assessment details

Assessment Task 1: Fieldtrip Journal

Task Description:

Create a reflective journal on your experience visiting local media organisations. You might focus on the details of the workplace and the roles, technologies, and practices you witness. Consider how the visit has challenged your preconceptions (did anything surprise you?) and reflect on how the visit has made you think differently about work in media and communications. Refer to concepts discussed in the course.

Task Length:

Three entries of 200 words (600 words)

Due Date:

See the MyLO site for the due date

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Describe your experience visiting local media organisation(s)	LO1
2	Reflect on your experience visiting local media organisation(s)	LO2
3	Use concepts encountered in the course to support your writing	LO3

Assessment Task 2: Presentation

Task Description:

Present your report on the sustainability practices of a media organisation at a hypothetical Media Sustainability Conference and respond to questions from the audience (your peers).

Task Length:

Six-minute presentation using multimedia (800-word equivalent)

Due Date:

See the MyLO site for the due date

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Present report and analysis on the sustainability practices of a media organisation	LO3
2	Make an argument for the sustainable approach taken by a media organisation	LO4
3	Respond to questions regarding the sustainability practices of a media organisation	LO4
4	Use multimedia to communicate your ideas	LO4

Assessment Task 3: Report on sustainability practices of a media organisation

Task Description:

Research and write a report describing and analysing the sustainability plans and practices of a local, regional, or global media organisation. In your analysis consider the mission and values expressed in the plan, stated strategic objectives, and efforts to engage stakeholders as well as efforts to measure and report on key performance indicators (KPIs). Make recommendations for improvement based on your research.

Task Length:

2000 words

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Select a local, regional or global media organisation	LO1
2	Summarise the organisation’s sustainability plan	LO3
3	Evaluate the effectiveness of the organisation’s sustainability plan	LO3
4	Express original ideas about the sustainability plans of an organisation based on evidence and data	LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Academic progress review

The results for this unit may be included in a review of your academic progress. For information about progress reviews and what they mean for all students, see Academic Progress Review in the Student Portal.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.