Unit Outline

In this unit you will focus on key web design practices and methodologies and applying web development tools to a web design brief. Through guided sessions and self-paced tutorials, you will learn how to apply user experience and interface design methods to web design projects. By exploring existing web design approaches, you will develop and practise skills in critique and design decision making. You will also consider social and ethical aspects of web design and web use including accessibility, inclusivity, First Nations Acknowledgement, trust, privacy, and data protection.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Identify and discuss key concepts and components of web technologies
2.	Apply user experience and interface design methods to a web design process
3.	Adopt web development tools to respond to a provided brief and design a website
4.	Reflect critically on social and ethical aspects of web technologies and their use

Requisites


REQUISITE TYPE	REQUISITES
Pre-requisite	KDA144 ZAD121 Design Thinking
Anti-requisite (mutual excl)	ZAD111 Coding for Web ZAD126 Coding for Web

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	AT1: Contextual Analysis	Week 4	30 %	LO1, LO2, LO3
Assessment Task 2:	AT2: Research and Testing	Week 9	30 %	LO1, LO2, LO3
Assessment Task 3:	AT3: Website Design	Week 14	40 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: AT1: Contextual Analysis

Task Description:

For this assessment task, you will complete industry research through a contextual analysis of three existing websites related to the provided brief, noting their system design, information architecture, navigation, layout and content structure, visual tone, and intended audience. In your contextual analysis you will also define social and ethical aspects of each website.

Using your research and contextual analysis you will develop a series of information architecture documents that outline your strategy to develop a design solution for a provided design brief. The information architecture documents will include a site map, navigational system, content structure and hierarchies, classification, and taxonomies.

You will then produce a professional presentation clearly documenting the work you have completed.

Task Length:

Maximum 10 pages

Due Date:

Week 4

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Use design concepts and processes to identify and resolve problems	LO1
2	Create an evidence-based concept for website information architecture and navigation	LO2, LO3
3	Analyse web design tools, techniques, and practices to inform design decision-making	LO1

Assessment Task 2: AT2: Research and Testing

Task Description:

For this assessment task, you will expand upon your contextual analysis of three websites from AT1 to understand how design and presentation of content responds to different browsing environments, mobile, tablet, desktop. In this research you will consider the different interaction paradigms required for touch and non-touch devices.

Using a mobile first approach to website design and using your information architecture from AT1 you will design a wireframe prototype of your website. This prototype will include five key pages required to achieve a task in your website.

Once you have completed a mobile prototype you will then create two more prototypes of the same set of pages for tablet and desktop browsers. These prototypes will clearly demonstrate how your design will adjust for each browsing environment, utilising additional screen space, and a change from touch to non-touch devices.

You will test each of your prototypes through a user scenario test to gather feedback and gain insights on your wireframes and proposed information architecture. You will then implement any key changes or insights you have into a second iteration of your prototypes.

You will collate all information into a professional presentation. Following the presentation, you will submit it with a multi-page PDF.

Task Length:

Maximum 10 pages

Due Date:

Week 9

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Conduct evidence-based research and inquiry to communicate ideas, arguments and conclusions	LO1
2	Apply theoretical constructs to communicate ideas and actions and to inform decision-making to design a prototype for a website	LO2
3	Uses technologies and visual representations and techniques to communicate ideas and information to design a website prototype	LO2, LO3

Assessment Task 3: AT3: Website Design

Task Description:

In this final assessment task, you will expand upon your contextual analysis of three websites in AT1 and AT2, to consider how typography, colour, images are used to aid navigation, provide context and location within the website, and give feedback to the user on interactions. Your research should also note all social and ethical design elements for accessibility, inclusivity including First Nations Acknowledgements, and legal requirements.

Once you have completed your research you will create a mood board, and style guide that communicates the visual look and feel of your website design. This mood board and style guide will demonstrate how your design will engage the intended audience of the website.

You will continue to develop your website design by creating a final high-fidelity prototype of your website in Adobe XD. The high-fidelity prototype will be a continuation of your low-fidelity prototype from AT2. The prototype needs to be made for mobile and desktop and include any interactive feedback elements such as rollovers. Your prototype will also need to comply with the accessibility requirements of the design brief.

Task Length:

Maximum 10 pages + working prototype

Due Date:

Week 14

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Conduct evidence-based research and inquiry to communicate ideas, arguments, and conclusions	LO1
2	Create an evidence-based concept for website information architecture and navigation	LO2, LO3
3	Reflect critically on, and evaluate design decisions and practices including relevant social and ethical considerations	LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.