Unit Outline

In this unit, you will explore differences and intersections between virtual/conceptual and physical/experiential fields of design. Through practical fieldwork, you will consider human interactions with public and private spaces, objects, and buildings and architecture in the physical world, and compare these to the ways that people interact with mediated, virtual and augmented spaces. You will also investigate how these spaces can be designed to maximise human interactions and experience. This can include sensory elements (touch, feel, sound, smell, texture, colour, form, direction) and cognitive and emotional elements (understanding, decision-making, satisfaction, relaxation, excitement).

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Explain Experiential Graphic Design (XGD) principles and practices
2.	Evaluate the value of Experiential Graphic Design in improving human experience
3.	Apply Experiential Graphic Design principles and practice to improve human experience
4.	Reflect on critical feedback in order to improve Experiential Graphic Design outcomes

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	ZAD212

Alterations as a result of student feedback

To Be Determined

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Research Place and Context	Week 4	20 %	LO1, LO2, LO3, LO4
Assessment Task 2:	Concept: Observe and Develop	Week 7	30 %	LO1, LO2, LO3, LO4
Assessment Task 3:	Realise: Design and Deliver	Week 15	50 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: Research Place and Context

Task Description:

This task focuses on developing the necessary foundational primary and secondary skills that underly the identification and application of XGD principles.

You will engage with a specific place (site, space or environment) that has been identified as being disengaged from the local community. Through individual and group place-based research (primary) coupled with related precedents and/or existing case studies (secondary) you will present an introductory design brief as the basis to understand and explore XGD principles.

Based on frameworks explored during class, your brief will include an initial place and context analysis, associated supporting research and recommendations, and strategies that could be deployed to improve human experience/s.

Task Length:

500 words and illustrations (including images, graphs and other evidence)

Due Date:

Week 4

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Evidence of research and knowledge of foundational XGD principles and application to design-brief development	LO1, LO2
2	Evidence of critical engagement with chosen site/s and reasoned justification relating to problem identification	LO2, LO3, LO4
3	Evidence of insight and research into XGD examples and clarity of communicating through a design brief	LO1, LO4

Assessment Task 2: Concept: Observe and Develop

Task Description:

Building on the initial research and scoping exercise from Assessment Task 1, you will deepen your understanding of XGD principles through individual and group observational and concept development.

Based on frameworks explored during class, you will engage deeply by mapping your individual experience of place through observational exercises. Combined with initial research, this exercise establishes the structural support from which to develop a considered conceptual and/or design direction.

Task Length:

5-minute presentation (500 words and illustrations including images, graphs and other evidence)

Due Date:

Week 7

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Evidence of observation, experimentation and conceptual development	LO1, LO3
2	Evidence of analysis of site engagement and information	LO2, LO4
3	Communicate evidence of insight and research into XGD examples	LO1, LO3, LO4

Assessment Task 3: Realise: Design and Deliver

Task Description:

Task Length:

800 words and illustrations (including images, graphs and other evidence)

Due Date:

Week 15

Weight:

50 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Provide evidence of engaging design concepts and processes describing how these shape design outcomes	LO1, LO2, LO3
2	Provide evidence of individual design practice to achieve outcomes	LO2, LO3
3	Outline critical feedback to reflect on and inform actions	LO1, LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.