Unit Outline

This unit introduces you to the creative industries and the roles of the so-called 'creative class' and creative entrepreneur in shaping communities, urban development and digital economies in recent decades. By delving critically into the discourse of creative entrepreneurship, you will question what creativity is, how it has been used in the service of capitalism, and what dissenting voices oppose creativity. You will also explore first-hand how creativity can counter business-as-usual to forge new forms of democracy and engage in action for social equality and circular economies – or not! You will apply your critical lens to identify and develop a creative opportunity and learn the skills to develop a creative concept. You will also build communication, collaboration, and project management skills in this unit to further a creative vision.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Identify and describe qualities and practices of the creative industries
2.	Evaluate and test the viability of creative ideas
3.	Apply creativity to the process of developing and realising a viable opportunity
4.	Reflect on creative industries practices and opportunities for self-development

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	ZAD101

Alterations as a result of student feedback

To Be Determined.

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	AT1: Case Study	Week 4	30 %	LO1, LO2
Assessment Task 2:	AT2: Creative Project Portfolio	Week 9	30 %	LO1, LO2, LO3, LO4
Assessment Task 3:	AT3: Report	Week 14	40 %	LO2, LO3, LO4

Assessment details

Assessment Task 1: AT1: Case Study

Task Description:

In this assessment you will identify and research how the creative industries have transformed economies, communities, and urban centres, and have engaged in commerce and activism. Through analysing and reflecting on selected case studies you will formulate your interpretation of creativity and the roles creativity plays, currently and in the future, in society, environment, commerce, and politics. You will present your interpretation of creativity as a visual essay using images, quotes, annotations, and diagrams.

Task Length:

Up to 6 pages (PDF) incorporating images, drawings, diagrams, quotes, and annotations

Due Date:

Week 4

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify and describe key concepts, principles and/or processes of the creative industries	LO1
2	Conduct research and inquiry to communicate ideas, arguments, and conclusions	LO2
3	Use evidence and documentation to support interpretations and summaries	LO1

Assessment Task 2: AT2: Creative Project Portfolio

Task Description:

Building upon your research in Assessment Task 1, you will develop a creative idea based on a given topic. Through a series of exercises, you will explore values and opportunities, and modes of operation to develop your concept into a viable creative opportunity. To develop your creative concept you need to undertake a robust creative process of research, brainstorming, ideation, and prototyping. You will also develop methods for gaining insights and feedback from other people.

Using your research from AT1, you will position your concept within the scope of entrepreneur or activist. Through positioning your project within these spaces of operation, you will need to articulate your definition of entrepreneur or activist. In positioning your project, you need to explain how you define market, value, and profit. To complete this assessment, you will give a presentation of your idea.

Task Length:

Maximum 8 x A3 pages incorporating images, drawings, diagrams, quotes, and annotations

Due Date:

Week 9

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Use design concepts and processes to identify and resolve problems	LO3
2	Apply creative techniques and conventions to communicate ideas	LO1
3	Communicate and justify design decisions and conclusions from analytical observations	LO2, LO4

Assessment Task 3: AT3: Report

Task Description:

In this assessment, you will refine your concept development from AT2, which encompasses creative thinking, iterative design based on insights and feedback, project management, effective communication, and storytelling. You will construct a Business Model Canvas to provide an overview of your project, create a roadmap identifying four development phases, define your target audience, and establish a project team with a management structure. Additionally, you will prepare a presentation narrating the concept's story, project history, research insights, team dynamics, sustainable aspects, economic models, and ethical considerations. This assessment is designed to sharpen your skills and provide a holistic experience in concept development and persuasive storytelling.

Task Length:

A maximum 5 page report incorporating images, drawings, diagrams, quotes, and annotations, plus a 2.30-minute video presentation incorporating five slides.

Due Date:

Week 14

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Produce a project plan that supports effective implementation	LO3
2	Use creative techniques and conventions to communicate ideas in visual representations.	LO2
3	Create an evidence-based design artefact	LO2, LO4
4	Identify and reflect upon ethical, social, and moral issues in activities and/or projects	LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.