Unit Outline

In this unit you will be introduced to value chains and how they are managed in primary production to improve business performance. Value chain management (VCM) is an important concept that integrates supply chain components and processes with performance management, monitoring, communication, governance and value. You will investigate stakeholders, beneficiaries, value chain structure and value-creating elements, and be exposed to how a focus on value can benefit all the businesses and actors in a producer-to-consumer chain. You will explore how chain efficiency and effectiveness can affect net value of products to end users and each participant and impact of the whole value chain. Through online learning activities, case studies, tutorials, and workshops, you will also learn the importance of customer relationships, the impact of branding and messaging, and where value might be created in digital transactions. This unit also incorporates learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. You will be introduced to: - a range of methods, tools, techniques and approaches to practice - principles and perspectives such as values, ethics, empathy and leadership in real world scenarios - reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations - ways of understanding problems and developing solutions through active inquiry.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Identify and describe the components, processes and functions of value chains
2.	Reflect on and communicate the concept of value in any exchange of goods and services
3.	Describe and interpret factors that can affect value chain efficiency and effectiveness
4.	Apply value chain management concepts and skills to communicate improvements for business performance

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	ZAB108

Alterations as a result of student feedback

To be determined.

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	AT1: Value Network Analysis	Week 4	30 %	LO1, LO2
Assessment Task 2:	AT2: Case Study	Week 9	40 %	LO1, LO2, LO3, LO4
Assessment Task 3:	AT3: Presentation	Week 14	30 %	LO2, LO3, LO4

Assessment details

Assessment Task 1: AT1: Value Network Analysis

Task Description:

You will identify a simple value chain of a product of your choice and develop a mind map that illustrates the network of stakeholders, beneficiaries and processes.

Your diagram will include the different stakeholders in the chain, their functions, the structure of the chain and where value might be created or currently exists.

Development Notes
You will also prepare a brief analysis of the relationship between value chain participants in an exchange of goods and/or services in terms of value. You will describe how differing concepts of value can impact the successful operation of the value chain.

Task Length:

Mind Map – suitable for printing on A3 (420 mm x 297 mm) Notes - minimum 150 words

Due Date:

Week 4

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify and describe a simple agribusiness value chain	LO1
2	Describe the concept of value in the successful operation of a value chain	LO2
3	Reflect and communicate the process you follow in collecting ideas and information	LO2

Assessment Task 2: AT2: Case Study

Task Description:

Prepare a case study report on an analysis of a product from the consumer backwards to the producer. The report will be prepared following three activities.
Activity 1 – You will visit a retail outlet as a consumer.
Activity 2 – You will participate in a group discussion and an industry forum about consumer – retailer – producer relationships, understanding and expectations.
Activity 3 – Independent product research.

A template will be provided.

Task Length:

Maximum 1500 words

Due Date:

Week 9

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify and describe a simple agribusiness value chain	LO1
2	Use evidence to describe and interpret value chain efficiency and effectiveness	LO3
3	Engage in and communicate reflective practice	LO2
4	Apply enquiry skills to explain value chain management in practice	LO4

Assessment Task 3: AT3: Presentation

Task Description:

You will prepare and deliver a presentation that answers the question “What is value in value chains management?” You will include the following:
• The difference between supply and demand
• Role of consumer
• The concept of value
• Understanding value can improve business performance

You will also be assessed on clarity of responses, expression and oral presentation skills which may include voice, pace, language, body language, eye contact, animation, appropriateness to audience and nuance of delivery.

Task Length:

10-minute oral presentation (maximum) using a maximum of 10 slides

Due Date:

Week 14

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Use evidence to describe and interpret value chain efficiency and effectiveness	LO3
2	Apply enquiry skills to explain value chain management in practice	LO4
3	Engage in and communicate reflective practice	LO2
4	Apply oral presentation skills	LO2

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.