Unit Outline

This unit investigates events of varying scale, and identifies their contribution as a potential key driver of growth and economic development of businesses, cities and communities. It analyses the social, cultural and environmental impacts of events on destinations and communities. It also examines the relevance, value and appropriateness of events. Activities will support analysing types of events, venues, themes, target markets, relevance to communities and how events contribute to the mixed economy. You will examine approaches to conceptualising an event of relevance for a specific audience, prepare a simulated event bid, engage in group presentations, and complete an observation of an event to analyse its design components. These activities and tasks will provide you with opportunities to identify key skills and how you may apply this learning in the future to event design. This unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. You will be introduced to: - a range of methods, tools, techniques and approaches to practice - principles and perspectives such as values, ethics, empathy and leadership in real world scenarios - reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations - ways of understanding problems and developing solutions through active inquiry.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Explain the purposes and impacts of events to government, businesses and communities
2.	Analyse and use event concepts to communicate experiences for communities
3.	Analyse and apply best practice event design approaches to design purpose-relevant event experiences
4.	Communicate the rationale and implications for event designs to event stakeholders
5.	Reflect on transferable event design skills to communicate plans for professional development as an adaptive practitioner

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	ZAA114 Designing Events

Alterations as a result of student feedback

To Be Determined

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	AT1: Linking Event Management Skills to Local Events	See the MyLO site for the due date	20 %	LO1, LO2, LO3, LO5
Assessment Task 2:	AT2: Event Proposal	See the MyLO site for the due date	40 %	LO2, LO3, LO4, LO5
Assessment Task 3:	AT3: Mixed Economy Case Study	See the MyLO site for the due date	40 %	LO1, LO2, LO4

Assessment details

Assessment Task 1: AT1: Linking Event Management Skills to Local Events

Task Description:

Experiential Education Type: Site Visit (self-guided)

1/ On-site activity
You will investigate an event to identify elements such as the type of event, activities, owner/organiser, theme and target market. You will unpack the relevance, value and appropriateness of this event and why you believe people might attend. You will incorporate event theory into this report, where appropriate, and collect at least three (3) artefacts to support your responses. This part of the task has been designed to enable you to develop a deeper understanding event design and to look at events from both attendee and organiser perspectives.

2/ Skills for the Events Design
You will select five (5) skills that you identify in an event design skills audit. You will then reflect and articulate how those skills might be utilised to design events of like the one that you investigated.

Task Length:

500 words maximum for each part + supporting artefacts

Due Date:

See the MyLO site for the due date

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify and analyse characteristics and processes of event design	LO2
2	Engage with and record observations of industry and practice	LO1, LO5
3	Analyse and apply discipline knowledge to practice	LO2, LO3
4	Communicate event design ideas and information	LO1, LO5

Assessment Task 2: AT2: Event Proposal

Task Description:

Experiential Education Types: Design Thinking and Simulated Work Environment

You will ‘work’ for a client. Your client will provide you with a brief for a potential event. You will act as a member of an event team (minimum of three people) in a simulated work environment to design an event (or events). Designing events is predominantly a team-based activity. These tasks are reflective of practice.

There are two (2) tasks to complete:

1/ Group Component – Utilise Design Thinking (20% toward unit)
In this activity you will work through all five stages of the Design
Thinking process of Empathise, Define, Ideate, Prototype, and Test. You will utilise a combination of Padlet-based activities and group work to go through these stages.

You are to make a presentation to the ‘client’ on the conceptualisation of your idea. You will use visual aids to support your presentation. Following feedback from your client and peers on the presentation, you will finalise your proposed event. Of importance is the relevance, value and appropriateness of the event. Active participation in task one will greatly assist with task two below. You will articulate your involvement in the design process as part of task two.

2/ Individual Component: Reflective Activity (20% toward unit)
You will assemble at least five (5) artefacts (including at least one
artefact from the group presentation) representing the development
and delivery of your event. Using your artefacts, you will write a
reflection on your experience of the event design activity you completed
in the first task.

This will help you reflect on your ability to design an event, analyse
what you observed, identify ways that you may improve your event
design skills, and the event itself. A PebblePad template will be
provided.

Task Length:

1. Presentation (15 minutes maximum), event testing (approx. 1 hour) 2. Reflection: 1,000 words maximum

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Apply the design thinking process	LO2, LO3, LO4
2	Apply oral presentation skills to communicate skills and behaviours	LO4
3	Engage in teamwork and collaboration	LO3, LO5
4	Analyse and engage in reflective practice	LO2, LO5

Assessment Task 3: AT3: Mixed Economy Case Study

Task Description:

Experiential Education Type: Case Study (Local)

You will identify an iconic event in your local region. This event should reflect all sectors of the mixed economy of events. You will undertake both primary and secondary research to compile a short digital presentation (e.g. documentary, podcast, or vodcast) on the event.

You will undertake a desktop review of existing material to assist the compilation of your submission. You will collect at least six (6) relevant artefacts to include in your submission.

Artefacts may include:
• images
• audio and/or visual recordings of discussions with event organisers
• audio and/or visual recordings of discussions with attendees
• animation
• site maps

Your submission will be evidence-based and address key topics such as:
• event type/organisation/target market/themes
• economic, social, cultural and environmental impacts of the event
• benefits to the local community
• recommended improvements

Sources, imagery, and audio will be appropriately referenced as required.

Task Length:

Digital Presentation: 15 minutes maximum

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Use digital storytelling approaches in audio and/or visual representations	LO2, LO4
2	Use evidence to support arguments and conclusions	LO1
3	Engage with and record observations of industry and practice	LO2
4	Analyse and apply discipline knowledge to practice	LO2, LO4
5	Communicate event analysis ideas and information	LO1, LO2

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.