Unit Outline

Media Studies aims to provide students with knowledge and understanding of key theories and concepts relating to the study of mass communication in a historical, local and global perspective. Students critically analyse news media and social media and their roles in business and societal processes whilst examining media ethics and regulatory practice in the context of news culture, social media and the internet.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1	Understand the key theories and concepts relating to the study of mass communication in a historical, local and global perspective
2	Critically analyse genre and narrative and its role in business and societal processes
3	Examine media ethics and regulatory practice in the context of censorship and advice and guidance
4	Understand basic film techniques and how they can be used to create media products

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Academic Essay	See the MyLO site for the due date	15 %	LO1, LO2, LO3, LO4
Assessment Task 2:	Group Project: TV Pitch	See the MyLO site for the due date	15 %	LO1, LO2, LO3, LO4
Assessment Task 3:	Portfolio	See the MyLO site for the due date	20 %	LO1, LO2, LO3, LO4
Assessment Task 4:	Examination	See the MyLO site for the due date	50 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: Academic Essay

Task Description:

Essay

Task Length:

Due Date:

See the MyLO site for the due date

Weight:

15 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	UP do not have assessment criteria as yet.	LO1, LO2, LO3, LO4

Assessment Task 2: Group Project: TV Pitch

Task Description:

Group product presentation

Task Length:

Due Date:

See the MyLO site for the due date

Weight:

15 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	UP do not have assessment criteria as yet.	LO1, LO2, LO3, LO4

Assessment Task 3: Portfolio

Task Description:

Portfolio

Task Length:

Due Date:

See the MyLO site for the due date

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	UP do not have assessment criteria as yet.	LO1, LO2, LO3, LO4

Assessment Task 4: Examination

Task Description:

Exam

Task Length:

Due Date:

See the MyLO site for the due date

Weight:

50 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	UP do not have assessment criteria as yet.	LO1, LO2, LO3, LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.