Unit Outline

In this unit you will be introduced to the fundamental elements of design. You will analyse the role of points, lines, planes, surfaces, and solids in design precedents and apply these elements in the creation of your own design artefacts. Through activities, you will learn about proportion, scale, type, and part-to-whole relationships, and develop skills in the critical analysis of objects and images in the world around you. The final output of the unit is a design proposition in response to a brief that includes critical investigation and creative interpretation of a range of design elements.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Analyse and apply principles of form, scale, order, and hierarchy in the design of artefacts.
2.	Generate and refine design propositions through experimentation and reflection.
3.	Apply skills in design communication to present design propositions to a peer audience.
4.	Produce design artefacts in response to a directed brief.

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	ZAD122 - Design Aesthetics

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Design Analysis	Week 4	25 %	LO1, LO2, LO3
Assessment Task 2:	Visual Layout & Composition	Week 7	35 %	LO1, LO2, LO3, LO4
Assessment Task 3:	Type & Emotion	Week 13	40 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: Design Analysis

Task Description:

Design a set of symbols that reflect an aspect of your experience observed through daily routines. The purpose of this task is to develop observation, translation and drawing skills both by hand and in Illustrator.

Task Length:

Multipage PDF

Due Date:

Week 4

Weight:

25 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Analyse symbol precedents	LO1
2	Write a rationale for symbol design.	LO1
3	Utilise visual design to communicate.	LO3
4	Design a family of symbols.	LO3
5	Receptiveness to constructive feedback & iterative development of ideas.	LO2

Assessment Task 2: Visual Layout & Composition

Task Description:

Design a presentation document (three pages) for screen, and a poster that make use of graphical design elements and principles. The purpose of this task is to explore and develop your familiarity and skills in visual layout and composition.

Task Length:

Multipage PDF

Due Date:

Week 7

Weight:

35 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Design a presentation document for screen.	LO1, LO2, LO3, LO4
2	Reflect on the design process.	LO2
3	Utilise visual design to communicate.	LO1, LO2, LO3
4	Design a poster.	LO1, LO2, LO3, LO4
5	Receptiveness to constructive feedback & iterative development of ideas.	LO2

Assessment Task 3: Type & Emotion

Task Description:

Part A. Design Journal and Adobe Activities.
Part B. Design a book cover and a spread of 2x internal pages, that explore type and emotion. The purpose of this task is to understand and use the semiotics of typography in composition, layout and communication.

Task Length:

Multipage PDF

Due Date:

Week 13

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Design a book cover.	LO1, LO2, LO3, LO4
2	Reflect on the design process.	LO2
3	Design a spread within the book.	LO1, LO2, LO3, LO4
4	Receptiveness to constructive feedback & iterative development of ideas.	LO2
5	Complete of Design Journal	LO1
6	Complete of Adobe Activities	LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.