Unit Outline

During this unit, you will learn about start-ups and the challenges and opportunities faced in the tourism industry. You will learn about the challenges that are particular to tourism, given the transitory, rapidly changing nature of the industry and its extreme diversity. You will develop a tourism business model, pitch and market the idea, and ultimately will be given the chance to pitch your ideas before a panel of active investors from within the tourism industry.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1	Design and critically evaluate the case for a new venture in Tourism or Cultural Heritage.
2	Realise a business case by preparing a written and oral pitch.
3	Communicate a fully developed business case through oral and written formats

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Pre-feasibility in-class oral pitch	Refer to Assessment Description	10 %	LO1, LO2, LO3
Assessment Task 2:	Oral Pitch	Refer to Assessment Description	25 %	LO1, LO2, LO3
Assessment Task 3:	Feasibility study of potential business	Refer to Assessment Description	15 %	LO1, LO2, LO3
Assessment Task 4:	Written business proposal	Refer to Assessment Description	50 %	LO1, LO2, LO3

Assessment details

Assessment Task 1: Pre-feasibility in-class oral pitch

Task Description:

Pre-feasibility in-class oral pitch

This assessment will run in-class

Task Length:

4 minutes

Due Date:

Refer to Assessment Description (05/Nov/2024)

Weight:

10 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Present a brief introduction that provides an exciting overview of your business idea. State how your business product/service is going to solve an industry problem that you have identified.	LO1
2	Briefly explain the future vision you have for your business (ensure that you vision is realistic).	LO1, LO2
3	Discuss key elements of your feasibility study. Ensure your presentation responds to the following questions: • What key findings emerged from your PEST analysis, TOWS analysis and competitor analysis.	LO1, LO2
4	Provide a brief summary of the key feasibility issues that you face, and explain at least one strategy you are planning to implement to overcome this issue.	LO1, LO2
5	Presentation is engaging, and presenters passion for their business is evident throughout. Content is clearly presented and makes sense to a non-expert audience. Ample eye contact. Minimal reading from notes.	LO3

Assessment Task 2: Oral Pitch

Task Description:

Oral Pitch to a panel of industry and academics, to be completed at the end of the intensive week of teaching

This assessment will be conducted in-class

Task Length:

15 minute

Due Date:

Refer to Assessment Description (07/Nov/2024)

Weight:

25 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Thorough analysis of the industry problem.	LO1
2	Comprehensive overview of your product/service (Usage, Benefit, Price, Distribution).	LO1, LO2
3	Analysis of key elements of feasibility analysis.	LO1, LO2
4	Analysis of financial feasibility, position, and financial projections for the future.	LO1, LO2, LO3
5	High level communication skills.	LO3

Assessment Task 3: Feasibility study of potential business

Task Description:

Feasibility study of potential business

Task Length:

1500 words

Due Date:

Refer to Assessment Description (22/Nov/2024)

Weight:

15 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Thorough TOWS analysis with consideration of Internal Factors (Strengths and Weaknesses of your potential business) and External Factors (Opportunities and Threats to your potential business).	LO1, LO2
2	Comprehensive Competitor Analysis.	LO1, LO2
3	In-depth feasibility analysis.	LO1, LO2
4	Assignment is clear and easy to read and abides by referencing conventions.	LO3

Assessment Task 4: Written business proposal

Task Description:

Written business proposal

Task Length:

2500 words or equivalent

Due Date:

Refer to Assessment Description (06/Dec/2024)

Weight:

50 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Comprehensive overview of the problem that your business solves, as well as details about your realistic ‘big vision’.	LO1, LO2
2	Thorough overview of your product/service articulated through a value Proposition Canvas.	LO2
3	Comprehensive PESTLE, TOWS and Competitor Analysis.	LO1, LO2
4	Thorough explanation of target markets.	LO1, LO2
5	Clearly articulated business objectives.	LO1, LO2
6	Comprehensive financial feasibility, position, and financial projections for the future.	LO1, LO2
7	Assignment that abides by academic writing standards and referencing conventions.	LO3

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.