Unit Outline

In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this unit, you will learn about the role of festivals, open days, street fairs and other events in contemporary civic life and how they contribute to the culture and economy of towns and cities around the world. From concept to producing a fully-costed proposal, you will develop a detailed understanding of the professional activities required to plan and execute an event, including budgeting, programming and promotion. This unit includes a non-compulsory field trip.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Critically analyse and evaluate the role of festivals, open days, street fairs and other events in contemporary civic life.
2.	Effectively and ethically communicate the impacts of these events across a range of cultural perspectives.
3.	Design a bid for a fully-costed public event by incorporating media and communication concepts, and others’ perspectives and feedback.
4.	Critically reflect on your professional practices based on feedback that occurs during all stages of project design.

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	HEJ613

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Oral pitch for an event	Week 3	25 %	LO1, LO2, LO3, LO4
Assessment Task 2:	Reflexive essay	Week 5	25 %	LO1, LO3, LO4
Assessment Task 3:	Fully costed event proposal	Week 6	50 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: Oral pitch for an event

Task Description:

You will be presented with a client brief wishing to organise an event to promote an organisation or campaign. As a group, design and develop an appropriate event concept in response to the brief. Response to the brief by outlining your initial ideas for an event, taking care to address the aims and challenges provided in the brief. Your response should be delivered in a 5-minute presentation in class, that includes an accompanying audio-visual presentation (such as PowerPoint slides, online resources or a short video) and you will also be asked to respond to questions and feedback from your peers and the unit coordinator.

Task Length:

1500 words equivalent

Due Date:

Week 3

Weight:

25 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Clearly, systematically and persuasively present your initial ideas for your cultural event, including visual elements such as slides and video.	LO2
2	Integrate and apply media and communication concepts and approaches to design a fully costed public event	LO1, LO3
3	Design a cultural event with consideration of a range of cultural perspectives and other ethical considerations	LO2, LO3
4	Clearly and professionally respond to constructive criticism and other feedback during a presentation	LO4

Assessment Task 2: Reflexive essay

Task Description:

This essay is a reflexive analysis of your experience conceptualising and developing an event proposal. You should draw on the relevant literature on the role of events in contemporary civic life, to reflect on the process of developing your event, including the processes of working in a team, communicating clearly in a presentation and responding to feedback.

Task Length:

1500 words

Due Date:

Week 5

Weight:

25 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Critically reflect on how concepts and approaches in media and communication informed your response to a client brief	LO1, LO3, LO4
2	Critically reflect on your experience of planning and presenting a project within the constraints of budgets and other practical limitations	LO3, LO4

Assessment Task 3: Fully costed event proposal

Task Description:

Drawing on your event proposal in Assessment 2, including feedback received during your presentation, prepare and produce a fully-costed proposal for an event. This should include all the conventional aspects of a professional event proposal, such as: an executive summary and background; definition of communication goals and objectives; definition of target audience and stakeholders; development of message and communication strategy; initial budget; implementation plan; and event running sheet.
You may also create a practical component (or components) in your event proposal, which can be included as sample output under “development of message and communication strategy”. This practical output can be in any medium, and must fit within the parameters and recommendations of the plan. This component may comprise up to 2500 words (equivalent)* of the 4,500-word total task length.
*A note on word equivalency: A one-minute broadcast script or video is equivalent to approximately 160-180 words per minute. Please use this to calculate word equivalency. Images with captions will be allocated a 100-word equivalency each.

Task Length:

2500 words

Due Date:

Week 6

Weight:

50 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Synthesise professional and scholarly research with contemporary media practices and approaches to produce a fully-costed event proposal at a professional standard	LO1, LO2, LO3
2	Demonstrate an advanced conceptual and practical understanding of the role of media and communication from a range of cultural and other perspectives in the design of an event.	LO1, LO2, LO3
3	Creatively respond to feedback and criticism, and your own experiences, to develop a detailed event proposal.	LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.