Unit Outline

We often hear that media industries are in decline. However, as this unit will demonstrate, we are actually observing a profound reshaping of traditional and emerging media industries. In this unit you will examine the history, evolution, and proliferation of global media industries, including print, radio, music, advertising, film and television, and digital platforms. You will engage with key concepts in the discipline of communication and media studies, such as convergence, globalisation, and media ownership, and will gain foundational skills in media analysis and research.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Identify and describe knowledge of key concepts and debates associated with media industries in local and global contexts
2.	Understand the impacts of changing industry and audience practices on the production and reception of media texts and products
3.	Apply understanding of industry changes and theoretical concepts to an industry-ready project
4.	Synthesise analytical and research findings to discuss the impact of global media industries on society and culture in diverse local and global contexts

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Short Exercises	See the MyLO site for the due date	20 %	LO1, LO2, LO4
Assessment Task 2:	Essay	See the MyLO site for the due date	40 %	LO1, LO2, LO3, LO4
Assessment Task 3:	Media Industry Project	See the MyLO site for the due date	40 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: Short Exercises

Task Description:

For each of the 3 modules of the unit, you will post a summary post or an explainer video on a given week’s topic onto the Discussion Board (MyLo). Therefore, there will be 3 posts across
the semester.

Task Length:

800 words

Due Date:

See the MyLO site for the due date

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Ability to critically read and understand text	LO1, LO2
2	Ability to clearly show an understanding of different perspectives, arguments and approaches through synopsis	LO1, LO2, LO4
3	Clarity and effectiveness of written or mediated expression	LO1, LO2
4	Application of conventions and protocols of academic presentation	LO1, LO2, LO4

Assessment Task 2: Essay

Task Description:

Provide a 1600-word critical evaluation of a key concept or approach covered in weeks 1-4 of this subject. Provide a summary of your chosen concept or approach, critically evaluate
its values and/or limitations, and apply it to an example to support your argument.

Task Length:

1600 words

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Engage with relevant theory or concept from class	LO1, LO2, LO4
2	Support your views and analysis with evidence drawn from appropriate academic research	LO1, LO3
3	Clarity of written ideas and concepts and effective use of language and expression	LO1, LO3, LO4
4	Correctness and consistency of Harvard referencing style	LO1, LO4

Assessment Task 3: Media Industry Project

Task Description:

Media producers, whether they be giant media organisations, such as Disney, or individual producers using social media, need to
identify, cater to, and maximise their audience across various media platforms.
For this assignment, you will analyse the representation of a media product over legacy and digital media formats, examining how it engages with relevant audiences.

Task Length:

1600 words OR 8-minute equivalent video

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	An effective analysis of how a media product is constructed across media industries and platforms, taking into consideration media industries and audiences	LO1, LO2, LO4
2	Discussion is supported with relevant theory and concepts from class	LO1, LO3
3	Clarity of written ideas and concepts and effective use of language and expression	LO1, LO2, LO4
4	Correctness and consistency of Harvard referencing style	LO1, LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.