Unit Outline

This unit introduces students to formal and industrial approaches of understanding cinematic, televisual and online screen cultures. It draws upon key theoretical concepts from screen studies – such as film aesthetics, narrative and genre theory – and there is a strong focus on how screen texts are actively promoted and distributed by major industries through trailers and advertising. In this unit, students will develop screen analysis skills through active engagement with screen texts and will develop an appreciation of the complex relationship between screen entertainment media, industries and audiences across multiple platforms.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Explain the key concepts and debates in screen studies
2.	Discuss the use, sharing, reimagining, and creation of media material by audiences
3.	Analyse media texts with awareness of the way audiences are addressed, positioned, and constructed
4.	Apply knowledge and skills to effectively and creatively apply your analytical, practical, and research skills in screen studies

Requisites


REQUISITE TYPE	REQUISITES
Anti-requisite (mutual excl)	HEJ245 Emerging Screen Practices and HEJ345 Emerging Screen Practices

Alterations as a result of student feedback

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Online journal	See the MyLO site for the due date	30 %	LO1, LO2, LO3, LO4
Assessment Task 2:	Screen Analysis	See the MyLO site for the due date	30 %	LO1, LO2
Assessment Task 3:	Final Project	See the MyLO site for the due date	40 %	LO1, LO2, LO3, LO4

Assessment details

Assessment Task 1: Online journal

Task Description:

You are required to keep an online journal in which to discuss your own screen media consumption in a way that engages with, and reflects upon, the readings and class discussions and exercises encountered in this unit.

Task Length:

1200 words (3 x 400-word journal entries)

Due Date:

See the MyLO site for the due date

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Discuss key concepts and debates in media and screen cultures	LO1
2	Describe changes in screen cultures in relation to the contemporary media environment.	LO1
3	Reflect on your use, sharing, reimagining, and creation of media material	LO3
4	Discuss current media and screen cultures in the context of screen theory and practice	LO1, LO2, LO3, LO4

Assessment Task 2: Screen Analysis

Task Description:

How can you analyse the audio and visual qualities of a screen text?
For this assessment task you will be drawing upon your own media practices, analysing a select screen media text for its key messages and meanings. In this assessment, you will make links between your chosen text and the readings, theories, and concepts you have encountered so far in this unit.

Task Length:

1200 words

Due Date:

See the MyLO site for the due date

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Explain what it means to be a viewer, listener, or player through audio and visual analysis of a screen text.	LO1
2	Describe your own audience and screen practices	LO2
3	Apply key concepts and research relating to your chosen text, demonstrating awareness of how audiences are addressed, positioned and constructed.	LO2

Assessment Task 3: Final Project

Task Description:

This assessment task asks students to present a major project, with options to choose one of the following three options drawn from the unit's teaching content: 1. A written academic essay; 2. An audience-focussed report; or 3. A screen industry treatment. Students are encouraged to select the option that they find most engaging and connected to their media interests.

Task Length:

Written academic essay, audience report or industry treatment – 1,600 words

Due Date:

See the MyLO site for the due date

Weight:

40 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Discuss key concepts and debates in media and screen cultures	LO1
2	Describe changes in screen cultures or practices in relation to the contemporary media environment.	LO1
3	Apply key concepts and research relating to your chosen project, demonstrating awareness of how audiences are addressed, positioned and constructed.	LO3
4	Discuss current media and screen cultures in the context of screen theory and practice	LO1, LO2, LO3, LO4

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.