Unit Outline

Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer.

Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.

The focus of this unit is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The unit will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.

Intended Learning Outcomes

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:


1.	Discuss the theories and concepts underpinning retailing and sales activities.
2.	Apply and integrate theories and concepts of retailing and sales to critically evaluate retail businesses.
3.	Communicate retail and sales concepts to diverse audiences.

Alterations as a result of student feedback

To be determined.

How will I be Assessed?

For more detailed assessment information please see MyLO.

Assessment schedule


ASSESSMENT TASK #	ASSESSMENT TASK NAME	DATE DUE	WEIGHT	LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:	Essay	Week 6	30 %	LO1, LO2, LO3
Assessment Task 2:	Online quizzes	Refer to Assessment Description	20 %	LO1, LO2
Assessment Task 3:	Case analysis comprising Team Presentation and Individual Report	Refer to Assessment Description	50 %	LO1, LO2, LO3

Assessment details

Assessment Task 1: Essay

Task Description:

This is an individual assignment.
Students are required to write an essay critically evaluating and discussing a contemporary retail marketing issue. A choice of essay topics will be available on MyLO and students should select one (1) essay topic for this assignment.
Students are required to submit an electronic copy of their essay via MyLO. An Information Sheet and Rubric for this assessment will be provided on MyLO.

Task Length:

2,000 words (excluding references)

Due Date:

Week 6

Weight:

30 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify and explain retailing and sales theories and practices using real-world retailing cases	LO1
2	Conduct independent research on the application of contemporary retailing and sales theories and practices	LO2
3	Develop strategies and make recommendations regarding sustainable retailing and sales issues	LO2
4	Communicate retail and sales concepts to an academic audience	LO3

Assessment Task 2: Online quizzes

Task Description:

This is an individual assessment.
Starting from Week 3, students will complete an online multiple-choice quiz. The quiz will consist of questions related to the previous week’s textbook chapter/s (see Unit Schedule at the end of this document). The quiz aims to test student’s knowledge and understanding of the theory and concepts covered in the corresponding week’s topic/s.
There will be ten (10) quizzes over the course of the semester from Week 3 to Week 12 (inclusive) with an allotted time of ten (10) minutes per quiz. Each quiz will contain ten (10) questions and will be worth a total of two (2) marks, making a total of 20 marks over the semester.

Task Length:

10 minutes x 10 times during the semester

Due Date:

Refer to Assessment Description

Weight:

20 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify retailing and sales activities	LO1
2	Explain retailing and sales theories and practices using real-world retailing cases	LO1
3	Compare and contrast retailing and sales strategies across retailers	LO2

Assessment Task 3: Case analysis comprising Team Presentation and Individual Report

Task Description:

This assessment has one team component (Presentation - 10%) and one individual component (Report - 40%).

Students will form teams in Week 5 (maximum 4 students per team). Each team will select a single retailer for analysis and have their choice approved by the Unit Coordinator prior to starting work on this assessment. Teams should select a retailer as soon as possible once their team has been formed.

Team Presentation
In Week 11, Teams will submit a recorded presentation (recommended Zoom showing all participants and accompanying Powerpoint slides) via MyLO. The presentation should run for 15 minutes and all team members are to present equally. There is no minimum or maximum number of slides required for the presentation. An Information Sheet and Rubric for this assessment will be available on MyLO.

Individual Report
In Week 13 students are required to submit their individual report on the team’s selected retailer, via MyLO. The report will describe and evaluate the retailer’s various marketing strategies, and discuss how these strategies are specifically designed to meet the needs of the target market/s and provide sustainable competitive advantage. An Information Sheet and Rubric for this assessment will be available on MyLO

Task Length:

Team Presentation 15 minute recording, no minimum or maximum number of slides. All team members must present equally. Report 3,500 words (excluding references and appendices)

Due Date:

Refer to Assessment Description

Weight:

50 %

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)


1	Identify and explain retailing and sales theories and practices using real-world retailing cases	LO1
2	Conduct independent research on the application of contemporary retailing and sales theories and practices	LO2
3	Develop strategies and make recommendations regarding sustainable retailing and sales issues	LO2
4	Use professional presentation skills to communicate as a team	LO3

How your final result is determined

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

Submission of assignments

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

Academic integrity

Academic integrity is about acting responsibly, honestly, ethically, and collegially when using, producing, and communicating information with other students and staff members.

In written work, you must correctly reference the work of others to maintain academic integrity. To find out the referencing style for this unit, see the assessment information in the MyLO site, or contact your teaching staff. For more detail about Academic Integrity, see Important Guidelines & Support.

Requests for extensions

If you are unable to submit an assessment task by the due date, you should apply for an extension.

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

Late penalties

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

Review of results and appeals

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.