Unit Outline

 

 

 

 

 

 

 

 

BMA246

 

 

 

 

 

 

 

Foundations of Entrepreneurship

 

 

 

 

 

 

 

Shanghai Semester 2, 2024

 

 

 

 

 

 

 

Stuart Crispin

 

 

 

 

 

 

 

Tasmanian School of Business & Economics (TSBE)

 

 

 

 

 

 

 

College of Business and Economics

 

 

 

 

 

 

 

 

CRICOS Provider Code: 00586B

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact Details

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Unit Coordinator

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stuart Crispin

Email: Stuart.Crispin@utas.edu.au

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contents

What is the Unit About?. 3

Unit Description.. 3

Intended Learning Outcomes. 3

Assessment schedule. 4

Assessment details. 4

How your final result is determined. 8

Submission of assignments. 8

Requests for extensions. 8

Late penalties. 8

Review of results and appeals. 9

Required Resources. 10

Required reading materials. 10

Recommended reading materials. 10

Other required resources. 10

Unit schedule. 12

AACSB Accreditation.. 13

Sustainability. 13

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is the Unit About?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Unit Description

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Both Australia’s and China’s growth in the current age is due, in no small part, to entrepreneurship. It is important to thus understand the notion of entrepreneurship, and its impact on economy and society. A comprehensive knowledge of entrepreneurship will enable students to better understand whether they wish to go into business for themselves, in order to target their entrepreneurial capability. This unit, therefore, is not about the ‘how’ of entrepreneurship, but the ‘what’ and the ‘why’. That is, it considers the nature of entrepreneurship and how it differs from innovation and invention. This unit also considers the role of entrepreneurship in the economy, its impact on society, and its manifestation in different organisational contexts, as well as in different country settings. The lectures will give you a firm grounding in these topics from a Western perspective; the tutorials will give you an opportunity to apply this grounding to your home context.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Intended Learning Outcomes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.

On completion of this unit, you will be able to:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.

Knowledge of the theories and concepts related to the process and context of entrepreneurship

2.

Demonstrated ability to apply cognitive heuristics to make sense of the competitive environment

3.

Demonstrated ability to communicate ideas in a clear and concise manner

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

How will I be Assessed?

 

For more detailed assessment information please see MyLO.

 

 

 

 

 

 

 

 

Assessment schedule

 

 

 

 

 

 

 

 

ASSESSMENT TASK #

ASSESSMENT TASK NAME

DATE DUE

WEIGHT

LINKS TO INTENDED LEARNING OUTCOMES

Assessment Task 1:

Test or quiz

See the MyLO site for the due date

 10 %

LO1, LO2

Assessment Task 2:

Essay

See the MyLO site for the due date

 20 %

LO1, LO3

Assessment Task 3:

New Venture Proposal

See the MyLO site for the due date

 30 %

LO2, LO3

Assessment Task 4:

Take Home Exam

Exam Period

 40 %

LO1, LO2, LO3

 

 

 

 

 

 

 

 

 

Assessment details

 

 

 

 

 

 

 

 

 

 

 

 

 

Assessment Task 1: Test or quiz

Task Description:

End of Module Tests - At the end of each learning module for this unit you will be required to complete an online assessment test. This test will involve a mix of multiple choice, true-false, short and long answer questions, and is design to test your understanding of key concepts in the course. The schedule for these tests is outlined below.


Task Length:

One hour per test (5 tests in total)

Due Date:

See the MyLO site for the due date

Weight:

 10 %

 

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)

1

Demonstrate your knowledge of the fundamental concepts and theories to be used in the unit.

LO1

2

Demonstrate your ability to apply your knowledge of the fundamental concepts to a complex situation.

LO1

3

Apply the concepts you have learned to evaluate the environment for a new business venture.

LO2

 

Assessment Task 2: Essay

Task Description:

Essay - The purpose of this assessment item is to consolidate your knowledge of the role and function of entrepreneurship in business. For this assessment item you are required to write an essay (2000 words) addressing the following questions:
What is entrepreneurship and why is it thought to be critical to the process of economic growth and development? What are some of the factors that may help or hinder the process of entrepreneurship in a country like China? Use examples to support your answers.
This assignment should be answered in an essay format, with an introduction, body, and conclusion. Examples should be used to support your answers. There is no requirement for a table of contents for this assignment, but please use page numbers. You must use a minimum of eight (8) references to answer the question.


Task Length:

2000 words

Due Date:

See the MyLO site for the due date

Weight:

 20 %

 

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)

1

Demonstrate your knowledge of the fundamental concepts and theories to be used in the unit.

LO1

2

Demonstrate your ability to apply your knowledge of the fundamental concepts to a complex situation.

LO1

3

Ability to communicate in a written from in a clear and concise manner.

LO3

 

Assessment Task 3: New Venture Proposal

Task Description:

New Venture Proposal - The purpose of this assessment item is to get you to apply your understanding of entrepreneurship and innovation to come up with an innovative proposal for a new business venture. Working in your groups of four (4), you will need to identify an opportunity in the marketplace, and detail how your group would develop a business to take advantage of this opportunity. In particular you might want to explore the opportunity to develop an online business venture.
In your submission you must address the following topics:
1. What is the opportunity?
2. What resources will be needed to capitalise on this opportunity?
3. What is your business model?
4. How will you create and capture value with this business model?
A detailed template for addressing these topics can be accessed from MyLO. The business venture you propose should be new or a significant variation on an existing business concept. You should avoid replicating the business model of an existing firm.


Task Length:

4000 words

Due Date:

See the MyLO site for the due date

Weight:

 30 %

 

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)

1

Apply your understanding of the fundamental concepts and theories within the pitch and new venture proposal.

LO2

2

Apply the concepts you have learned to evaluate the environment for a new business venture.

LO2

3

Ability to communicate orally in a clear and concise manner.

LO3

4

Ability to communicate in a written from in a clear and concise manner.

LO3

 

Assessment Task 4: Take Home Exam

Task Description:

The final assessment will be a take home examination. You will have 24 hours to complete this task, and is worth 40 per cent of the total available marks for this unit. More information on the exam and its content will be released during the semester.


Task Length:

24 hours

Due Date:

Exam Period

Weight:

 40 %

 

CRITERION #

CRITERION

MEASURES INTENDED

LEARNING OUTCOME(S)

1

Demonstrate your knowledge of the fundamental concepts and theories to be used in the unit.

LO1

2

Apply the concepts you have learned to evaluate the environment for a new business venture.

LO2

3

Ability to communicate orally in a clear and concise manner.

LO3

4

Ability to communicate in a written from in a clear and concise manner.

LO3

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

How your final result is determined

 

 

 

 

 

 

 

 

 

 

To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.

 

 

 

 

 

 

 

 

 

 

 

Submission of assignments

 

 

 

 

 

 

 

 

 

 

Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.

 

 

 

 

 

 

 

 

 

 

 

Requests for extensions

 

 

 

 

 

 

 

 

 

 

If you are unable to submit an assessment task by the due date, you should apply for an extension.

 

A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.

 

The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.

 

 

 

 

 

 

 

 

 

 

Late penalties

 

 

 

 

 

 

 

 

 

 

Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.

 

 

 

 

 

 

 

 


 

 

 

Review of results and appeals

 

 

 

 

 

 

 

 

 

 

 

You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

Required Resources

 

 

 

 

 

Required reading materials

 

 

 

 

 

You will need the following text:

Fredrick, H, O’Connor, A, & Kuratko, DF, 2015, Entrepreneurship: theory, process, and practice (4th edition), Cengage, Melbourne.

 

 

 

 

 

 

Recommended reading materials

 

 

 

 

 

Atkinson, RD & Ezell, SJ 2012, Innovation economics, Yale University Press, London.

Bessant, J & Tidd, J 2012, Entrepreneurship and innovation, John Wiley & Sons, Sydney.

Drucker, PF 2009, Innovation and entrepreneurship, Harper & Row Publishers, New York.

Govindarajan, V & Trimble, C 2010, The other side of innovation: solving the execution challenge, Harvard Business Press, Boston.

Harvard Business Review 2013, HBR’s 10 must reads: on innovation, Harvard Business Press, Boston.

Jones, T 2012, On innovation: turning on innovation in your culture, team and organisation, Essential Ideas Inc, Los Angeles.

Von Hippel, E 2005, Democratizing innovation, MIT Press, Boston.

 

 

 

 

 

 

Other required resources

 

 

 

 

 

In addition to the texts/software recommended above, you are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular you are encouraged to review regularly the relevant papers that are published in:
 
• International Journal of Entrepreneurial Behaviour
• Journal of Entrepreneurship
• Journal of Innovation and Entrepreneurship
• Journal of Small Business and Entrepreneurship
• Journal of Small Business Management
• Strategic Entrepreneurship Journal
 
In addition to these journals you will find it useful to review the following websites:
• Entrepreneur Magazine
• The Disrupters
• Global Entrepreneurship Monitor
• Kickstarter




 

 


Unit schedule (Dates TBC)

Week

Date beginning

Topic/ Module/ Focus Area

Activities

Resources/ Readings/ Further Information

1

26 February

 

Unit overview and preparation – no formal teaching

 

2

4 March

Module 1

 

 

 

 

L1 - Entrepreneurship and the Entrepreneurial Mindset

L2 – Entrepreneurial intentions and corporate entrepreneurship

L3 – Entrepreneurial strategy

Chapter 1

 

Chapter 2

 

Chapter 3

3

11 March

Module 2

L4 – Creativity and business ideas

Chapter 4

4

18 March

Module 2

L5 – Identifying and analysing opportunities

Chapter 5

5

25 March

Module 2

L6 – Intellectual property and legal Issues

Chapter 6

6

1 April

Module 3

L7 – The business plan

Chapter 7

7

8 April

Module 3

L8 – The marketing plan

Chapter 8

8

15 April

Module 3

L9 – The operational plan

Chapter 9

9

22 April

Module 3

L10 – The financial plan

Chapter 10

10

29 April

Module 4

L11 – Sources of capital

Chapters 11 & 12

11

6 May

Module 5

L12 – Strategies for launch and growth

Chapters 13 & 14

12

13 May

Module 5

L13 – Succession planning and harvesting

Chapter 15

13

20 May

 

Exam Preparation

 

Study Period: 3 June to 7 June

Exam Period: 11 June to 25 June

 


 

AACSB Accreditation

The Tasmanian School of Business and Economics (TSBE) gained initial Business Accreditation from the AACSB International (AACSB) in July 2021 – the lead program for accrediting business schools globally. AACSB seeks to connect educators, students, and business to achieve a common goal – to create the next generation of business leaders.

 

AACSB is the most reputable standard in business education and TSBE is now one of an elite group of the world’s business schools. By being an AACSB accredited School, TSBE has joined a global alliance committed to improve the quality of business education around the world, and to share the latest innovations in business education.

 

Gaining Business Accreditation with AACSB means that we have satisfied a multi-year process involving TSBE demonstrating our performance against the 15 accreditation standards.

 

TSBE has joined a select community of accredited business schools, with only five percent of all business schools globally accredited with AACSB. This will further enhance the reputation of TSBE, as well as the global recognition of your qualifications. To find out more about AACSB click here.

 

Sustainability

The College of Business and Economics is now a PRME (Principles for Responsible Management Education) signatory. We are committed to the six PRME values of Purpose, Values, Method, Research, Partnership and Dialogue and you will see in various units how we embed sustainability values in our teaching and research and the United Nations’ Sustainable Development Goals. Across all sustainable development goals, our university is ranked at 25 overall globally, and for Sustainable Development Goal 13 – Climate Action – UTAS is the number one university. For more information about PRME, click here.