Unit Outline
BMA206
Management Communications
Semester 1, 2024
Albert Amankwaa
Tasmanian School of Business & Economics (TSBE)
College of Business and Economics
CRICOS Provider Code: 00586B

Unit Coordinator
Albert Amankwaa
Email: albert.amankwaa@utas.edu.au
 

What is the Unit About?
Unit Description
Good communication skills are essential to managing people and organisations. Management Communications will provide students with theoretical understanding of what communication is (hint: communication is everywhere, all the time!), and a range of practical communication skills relevant to managing people and organisations in a variety of contexts. Students will deepen their understanding of key communication models, conduct audiences analysis, select appropriate media (hint: email is not the only nor necessarily best way to communicate with people), and craft compelling communications suited to a range of issues and contexts. The unit includes individual assessments, group assessments, and peer-review. Peer-review is used to provide students with additional subject-matter feedback (i.e. in addition to what the teaching team provides) as well as the chance to experience (and get better at!) giving and receiving feedback, which are essential communication skills. Workshops (on-campus and online) will be activity-based, provide time for hands-on learning, group work, presentations, and peer feedback. Management Communications will stretch you, but in a good way. By the time you’ve completed the unit, you’ll be a more confident and competent communicator, equipped with skills to help you effectively manage people and organisations.
Intended Learning Outcomes
As per the Assessment and Results Policy 1.3, your results will reflect your achievement against specified learning outcomes.
On completion of this unit, you will be able to:
1.
Apply communication theory and models to analyse issues managers face.
2.
Communicate to diverse audiences using a variety of media.
3.
Analyse the implications of changing communication technologies for managing people and organisations.
4.
Apply communication skills in group situations to achieve positive team dynamics and team goals.
Alterations as a result of student feedback
 
 
 

Teaching arrangements
ATTENDANCE MODE
TEACHING TYPE
LEARNING ACTIVITY
CONTACT HOURS
FREQUENCY
On Campus
Workshop
Introductory 1-hr workshop, Week 1
1
Once only
Lecture (Online)
Pre-recorded 1-hr lecture, once a week
1
Weekly
Workshop
2-hr workshop, fortnightly, commencing in Week 2
2
1 time per fortnight
Other
5-hrs independent learning
5
Weekly
Online
Online Class
Introductory 1-hr workshop, Week 1
1
Once only
Independent Learning
Pre-recorded 1-hr lecture, once a week
1
Weekly
Online Class
1-hr workshop, weekly, commencing in Week 2
1
Weekly
Independent Learning
5-hrs independent learning
5
Weekly
Attendance / engagement expectations
If your unit is offered On campus, it is expected that you will attend all on-campus and onsite learning activities. This is to support your own learning and the development of a learning community within the unit. If you are unable to attend regularly, please discuss the situation with your course coordinator and/or our UConnect support team.

If your unit is offered Online, it is expected you will engage in all those activities as indicated in the Unit Outline, including any self-directed learning.

If you miss a learning activity for a legitimate reason (e.g., illness, carer responsibilities) teaching staff will attempt to provide alternative activities (e.g., make up readings) where it is possible.
 
 
 
 

How will I be Assessed?
 
For more detailed assessment information please see MyLO.
Assessment schedule
ASSESSMENT TASK #
ASSESSMENT TASK NAME
DATE DUE
WEIGHT
LINKS TO INTENDED LEARNING OUTCOMES
Assessment Task 1:
Managers' Brief
Week 4
20 %
LO1, LO2
Assessment Task 2:
Team Case Analysis - PART A
Week 8
40 %
LO2, LO3, LO4
Assessment Task 3:
Team Case Analysis - PART B
Week 9
10 %
LO2, LO3, LO4
Assessment Task 4:
Individual (Employment) Pitch
Week 12
30 %
LO1, LO2
 
Assessment details
    
Assessment Task 1: Managers' Brief
Task Description:
The purpose of this individual assessment task is to provide you with the opportunity to research key communication theories and/or models to explore how useful they are to modern management practice. You will need to draw on academic literature to write a short, insightful Managers' Brief, formatted in a way that is well-suited to your target audience (i.e., colleague managers within your specific organisation or sector).

Further information and a copy of the rubric will be available in Assessment Task 1 folder in MyLO.

Task Length:
750 words, excluding the reference list
Due Date:
Week 4
Weight:
20 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Identify and use communication theories to analyse contemporary management issues.
LO1
2
Discuss how each communication theory or model applies to managing people or organisations
LO1
3
Craft a message appropriate to the selected medium and identified audience
LO2
 
Assessment Task 2: Team Case Analysis - PART A
Task Description:
The purpose of this group assessment task is to provide you with authentic, practice-based team learning experience. Working in small teams (3-5 people), you will select an organisation, conduct an analysis of the organisation information technology, identify communication-related management issues/challenges facing managers and provide recommendations for addressing these issues.

Further information and a copy of the rubric will be available in the Assessment Task 2 folder in MyLO.

Task Length:
LIVE audio-visual, team presentation (10 minutes maximum) supported by relevant documents submitted to MyLO
Due Date:
Week 8
Weight:
40 %
 

 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Develop and deliver a team presentation tailored to suit to your medium and target audience
LO2
2
Explain how evolving communication technologies could help or hinder management communications
LO3
3
Apply understanding of communication concepts and theories in a collaborative environment to provide solutions to contemporary organisational challenges
LO4
 
Assessment Task 3: Team Case Analysis - PART B
Task Description:
The purpose of this assessment task is to provide you with the opportunity to engage in active, constructive peer review. By reviewing and providing feedback on your peers’ work, you will learn from other students, practise giving constructive feedback (an essential communication skill), and experience receiving peer feedback. Peer feedback will be given and received using an anonymous Individual and Team Performance (ITP) tool and will be limited to Assessment Task 2 team members only.

Further information and a copy of the rubric will be available in Assessment Task 2 folder in MyLO.

Task Length:
Completion of a peer feedback and team dynamics tool using ITP Metrics
Due Date:
Week 9
Weight:
10 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Understand and provide peer feedback on team member contributions to team dynamics and goals.
LO4
2
Provide constructive peer feedback using an anonymous Individual and Team Performance tool.
LO2
3
Practise the use of new technologies to peer review and feedback.
LO3
 
Assessment Task 4: Individual (Employment) Pitch
Task Description:
The purpose of this assessment is to provide you with an opportunity to 'pitch' your own communication skills and style, in relation to seeking employment opportunities. In a 3-minute, single-slide, audio-visual presentation (a standard media file) Pitch, you will succinctly and compellingly demonstrate to potential employers that you are the best candidate for a vacant position in their organisation.

Further information and a copy of the rubric will be available in the Assessment Task 3 folder in MyLO.

Task Length:
3-minute, single-slide, audio-visual presentation
Due Date:
Week 12
Weight:
30 %
 
CRITERION #
CRITERION
MEASURES INTENDED
LEARNING OUTCOME(S)
1
Identify and evaluate communication theories and models
LO1
2
Identify a target audience and select a medium well-suited to your identified audience
LO2
3
Craft a message well-suited to the medium and the audience
LO2
 
 
 

How your final result is determined
To pass this unit, you need to demonstrate your attainment of each of the Intended Learning Outcomes, achieve a final unit grade of 50% or greater, and pass any hurdle tasks.
 
Submission of assignments
Where practicable, assignments should be submitted to an assignment submission folder in MYLO. You must submit assignments by the due date or receive a penalty (unless an extension of time has been approved by the Unit Coordinator). Students submitting any assignment in hard copy, or because of a practicum finalisation, must attach a student cover sheet and signed declaration for the submission to be accepted for marking.
 
Requests for extensions
If you are unable to submit an assessment task by the due date, you should apply for an extension.
 
A request for an extension should first be discussed with your Unit Coordinator or teaching support team where possible. A request for an extension must be submitted by the assessment due date, except where you can provide evidence it was not possible to do so. Typically, an application for an extension will be supported by documentary evidence: however, where it is not possible for you to provide evidence please contact your Unit Coordinator.
 
The Unit Coordinator must notify you of the outcome of an extension request within 3 working days of receiving the request.
Late penalties
Assignments submitted after the deadline will receive a late penalty of 5% of the original available mark for each calendar day (or part day) that the assignment is late. Late submissions will not be accepted more than 10 calendar days after the due date, or after assignments have been returned to other students on a scheduled date, whichever occurs first. Further information on Late Penalties can be found on the Assessments and Results Procedure.
 
Review of results and appeals
You are entitled to ask for a review of the marking and grading of your assessment task if there is an irregularity in the marking standards or an error in the process for determining the outcome of an assessment. Details on how to request a review of a mark for an assignment are outlined in the Review and Appeal of Academic Decisions Procedure.
 
 
 

Required Resources
Required reading materials
There is no prescribed textbook for this unit. Instead, each week you will be required to download from the unit’s Reading List an electronic journal article or book chapter that relates to that week’s topic.
 
Recommended reading materials
There are several Business Communication textbooks available via the UTAS Library for loan and you may find these helpful as recommended readings.
In addition, there are many podcasts and professional books designed to help individuals improve and refine their communication skills. For example:
  • Made to Stick’ by Chip and Dan Heath, published by Random House in 2007.
  • Resonate: Present Visual Stories that Transform Audiences’ by Nancy Duarte, published by John Wiley & Sons Inc in 2010.
  • Talk like TED’ by Carmine Gallo, published by St Martin’s Press in 2014.
 
Other required resources
None.